Chevrolet can be compared to a gene-boosted steroid-injected feline. This furious cat is the handiwork of a Swiss borne racing driver by the name Louis Chevrolet and business geek William Durant, who was at one time the head at GM and Buick. The company was started in 1910, following Durant’s expulsion from GM when he formed a partnership with Chevrolet, who was once his employee at Buick racing team.

The headquarters of the newly formed Chevrolet Company was in Detroit, where it also got a lot of publicity following its baptism with the bowtie logo in 1913. There are several theories trying to explain how the logo came into existence, with two of them being unanimously accepted by most people. One of the theories advanced is that the logo was designed after a poster seen by Durant on a French restaurant, while the other theory asserts that the logo is nothing but a stylistic representation of the Switzerland’s cross flag, Chevrolet’s birth country.

Irrespective of the logo’s origin, it has stayed for long and has spurred the brand development of the company ever since its establishment. As a matter of fact, the Chevy brand grew so fast that Durant was able to regain the ownership of GM in 1916. After accumulating a lot of wealth, Durant decided to purchase a whopping 54.5% of GM’s shares, thus making himself the head of the auto empire once again.

Soon after Durant took over GM, Chevrolet was absorbed by GM, where it operated as a separate division. After the merger, Chevy gained more strength, giving it the ability the ability to start launching new models such as the model D in 1918. The V8 35hp engines fitted in these cars were replaced by the smaller six cylinder engines which became a great success for commercial vehicles. The subsequent years saw the engine gain a lot of reputation due to its durability and were nicknamed as the “cast iron wonder.”

A few years later were to see Chevrolet release an SUV, the Suburban Carryall. Though in its archaic form, the SUV had a capacity of carrying eight people, rough terrain riding capabilities, and weighed about 1 ½ tones, it marked the genesis of the company’s SUV vehicles.

The company continued with its streak of innovations and in 1950, the produced the powerglide transmission which became the first low priced competitor to fit vehicles with automatic shifting. Soon after the introduction of the full automatic transmission, the legendary Corvette came into existence.

The Corvette was received so warmly that it became Chevy’s long running model in the history of the brand, given that it was the first sports car in the United States to go into mass production. The Vette also featured the use of lightweight construction materials such as plastics for sections like the car’s body.

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