Bentley
The definition of luxury may have very little to the do with the street, but just like love, it can be found in the least expected places. How about the picture of a car with rims glimmering in the sun, chrome and wood finishes, silently driving past you in a busy highway? It is a car normally associated with yachts and the French Riviera vacations and anything luxury that can comes to your mind whenever you think about comfort and luxury associated with the rich and the famous.
Bentley has been producing quality vehicle which have become a sign of privileged financial and social statements since 1919. The company is the brain child of Walter Owen Bentley and is now one of the worlds leading car markers as well as being a symbol of the Great Britain. It is also interesting to know that Bentley Motors is the sole provider of wheels for the Queen of England.
Owen Bentley, before founding Bentley Motors, was a designer who made reliable rotary engines for aircrafts during the First World War. Before being notorious with his Bentley BR1 aero engine during the same war, he got into partnership with H.M, his brother, and together, they sold D.F.P cars. It was during this partnership that he thought of establishing his own car manufacturing company, and consequently the birth of Bentley Motors.
Soon after forming Bentley Motors in January 1919 during the London Motor Show, Bentley was exhibiting a chassis with an engine replica. His design became an immediate success and soon after, he was literally overwhelmed with orders. However, the company was not in a position to fulfill all the orders, and managed only to ship the first car one year after the original estimated time.
The company had a lot of success in the UK market, but just as Aston Martin, it suffered a series of setbacks due to financial troubles and several ownership changes. Fortunately for the company, the investors always got it covered and had great resources which they used to ensure that the company stayed afloat.
Bentley was later acquired by Woolf Barnato, a millionaire who was described as “Bentley Boy” enthusiast. He gained ownership of the company in 1925. Even though there was a steady cash flow to stop the company from sinking, the Great Depression of 1939 ensured that no desire was left for expensive cars, plunging the brand into misery and disorientation.
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